The Fifth Avenue Counseling Center Is Now Fifth Avenue Therapy
If you've known us as The Fifth Avenue Counseling Center — or found us through TFACC.org — you're in the right place. The name has changed. The practice, the people, and the approach have not.
Why the New Name?
Because the concept of therapy isn't as intimidating as it used to be.
When The Fifth Avenue Counseling Center opened, the word counseling carried a specific meaning: a structured, goal-oriented approach in which clinicians offered guidance and concrete directions for changing behavior. Therapy (and especially psychotherapy) was something else entirely: longer-term, more exploratory, and for many people, a little daunting.
That distinction has quietly dissolved. Today, therapy is how most people describe the process of working with a mental health professional, regardless of the method. And the experience itself has changed too. It's no longer something people keep quiet about. It's a practical step toward making better decisions and feeling less overwhelmed by the things that are hard to sort through alone.
The name Fifth Avenue Therapy reflects how we've always actually worked, and how most people already think about what we do.
A Note on Our Website
We've kept our original home at tfacc.org. You may also find us referenced online as The Fifth Avenue Counseling Center, Fifth Avenue Counseling, or TFACC. All of those are us. We're not going anywhere; we've just updated the sign on the door.